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Social media interactions strong before purchase, supporting need for information-driven content

"Despite recording among the lowest levels of usage and awareness among all back-to-school retailers, Social media and Macy's report the highest levels of social media interaction among all brands at 67% and 65%, respectively. Parents are most likely to interact with before purchasing back-to-school items from the retailer (39%). This speaks to people's lack of familiarity with the online retailer in regards to back-to-school shopping purchases and the need to research product availability and pricing before making a purchase. To further support this, 33% of parents surveyedhave interacted with Social media on social media to compare it against other brands. The high levels of people interacting with buy instagram followers brazil to share a positive experience (25%) may be linked to people interacting with the brand's review platform, with its review functionality often considered one of the original social networks and one of the cornerstones of the brand's business. "Macy's reports similar patterns in interactions as Social media, with people motivated to interact with the brand before buying it (32%) and to compare the retailer against other brands (27%). Macy's is the brand reporting the highest levels of people interacting with the brand on social media to get freebies or special offers (20%), to share a positive experience (18%), and to express excitement/satisfaction (16%). This highlights the level of satisfaction among those who have shopped with the retailer, and the opportunity for the brand to better connect with these satisfied customers to help increase positive mentions and interest in the brand online," said Gabi. 


Social media interactions

How do social media users participate in news?

Half of social network site users have shared news stories, images or videos , and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted buy usa instagram followers their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.

How do social media users discover news?

Twitter is an important source of website referrals for many news outlets, but the users who arrive via Twitter spend far less time and consume far fewer pages than those who arrive directly. The same is true of users arriving by search. Our analysis of comScore data found visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Twitter, and they view roughly five times as many pagesbuy targeted instagram likes per month. This higher level of engagement from direct visitors is evident whether a site’s traffic is driven by search or social sharing and it has big implications for news organizations who are experimenting with digital subscriptions while endeavoring to build a loyal audience.